Business Customer Personas: A Collectors Guide
Categorizing Your Customers Facilitates Better Receivables Performance
Just like people, business customers come in all shapes and sizes — personalities, too. Some business customers are easy to deal with, others not so much. Some customers buy from your firm on a regular basis, other infrequently. Some have good credit, others are clear risks. Some pay promptly, others pay intermitantly, and still others you have to chase…